Englandís public health strategy includes dementia, obesity and harmful drinking as priority areas, and accords equal importance to mental and physical health. Raising awareness, changing attitudes and improving knowledge are key to mobilising individuals and communities to tackle these public health challenges. While thereís growing evidence on clustering in health risk behaviours, less is known about how attitudes to different areas of public health relate to each other and how this may be socially patterned. Health promotion activities could be delivered more efficiently if it is known whether (and for who) low levels of awareness overlap across public health priorities.
The British Social Attitudes (BSA) survey tracks public attitudes. BSA 2015 included four public health modules: obesity, harmful drinking, dementia, and mental illness and wellbeing. The modules cover different aspects of knowledge of risk factors and prevention, as well as perceptions, experience and stigma. This project will identify links in public attitudes, knowledge and experience across the four public health areas. The dataset includes individual, household, and area-level measures, enabling examination of inequalities in attitudes and knowledge, and links with social and economic circumstances.